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Institutions Have Been Hiding in Quality Stocks for the Past Few Weeks

Institutions shifted to quality stocks a few weeks ago. Names from the Dow Industrials like Coca-Cola (KO), Walmart (WMT), Johnson & Johnson (JNJ), Verizon (VZ), Pfizer (PFE), Procter & Gamble (PG) and McDonald’s (MCD) topped their lists.

Walmart reports on Thursday before the bell.

The Dow Industrials = Quality Stocks

The strength in the Dow Industrials was very evident as the markets faded Thursday and Friday. Market weakness persisted to start the week, yet many of the INDU components held their ground.

Dow Component – Coca-Cola (KO)

Coca-Cola (KO) volume surged throughout the late October early November breakout. Momentum has followed price action for the past 10 trading days closing very near a 161.8% Fibonacci level on Monday. Institutions have made it clear where they are positioned; KO is one candidate.



Johnson and Johnson (JNJ) broke out of a descending pattern and changed trend during the summer. Early adopters have been rewarded if they followed Rick’s (@leestar) observation when the stock broke trend at 122 – 123. For the past 10 trading days, money flow signaled institutions were hiding here as well.


JNJ - Quality Stocks


JNJ momentum is clearly bullish. MACD remains above its signal line. Until momentum slows, we’ll stick with these quality stocks. Institutions will signal when their defensive posture has changed.

Dow Component Home Depot (HD) reported a beat this morning. The stock is trading off pre-market highs.

Keep an eye on breadth and sentiment, NYAD, NYMO, and TICK.

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Happy Trading,


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