Facebook will report quarterly results after the market close today, with advertising revenue and user growth in focus. Will mobile ad-revenue increase or decrease?
A recent article in IBD suggests Facebook is ramping up advertising on Instagram but has not yet done so on WhatsApp or Messenger. And analyst price targets range between 195 and 200.
The consensus estimate this quarter is revenue of $9.88 billion, an increase of 40% (+/-) compared to the same quarter a year ago. If FB repeats it will maintain a string of double-digit gains in earnings. We also note that Zacks Investment research is forecasting earnings of $1.29, or 43%.
FB Earnings and the Chart
If investors like what they hear, we see a measured move (MM) of +10 points as a likely target. If price action moves to the 186.74 mark this evening, our target will have been achieved. The downside, if the “sell the news” crowd comes in after hours will likely be cushioned at support around 172.50 (+/-).
TSLA reports after the close and Alibaba reports tomorrow before the opening bell.